Dan Conover, illustrates the relevance of the topic in a very clear manner:
“Imagine a global economy in which every piece of information is linked directly to its meaning and origin. … Imagine companies that get paid for the information they generate or collect based on its value to end users, rather than on the transitory attention it generates as it passes across a screen before disappearing into oblivion. … Now imagine copyright and intellectual property laws that give us practical ways of tracing the value of original contributions and collecting and distributing marginal payments across vast scales.”